I worked as a web designer for Coach from 2010–2014. As a part of the creative team, I contributed to the launch of multiple e-commerce websites for Coach China and Coach Korea. In collaboration with international teams, we expanded and elevated the brand’s global online presence, contributing to a 40% growth in online sales.

I delivered engaging campaign visuals across all digital media platforms, including web, email, and social media, and provided art direction for product photography. Other projects included gift guides, website graphics, and display advertising.